{"id":28114,"date":"2025-11-13T09:20:33","date_gmt":"2025-11-13T09:20:33","guid":{"rendered":"https:\/\/wp.keylink.org\/?post_type=resources_content&p=28114"},"modified":"2026-04-22T14:26:43","modified_gmt":"2026-04-22T14:26:43","slug":"flapjack-blog","status":"publish","type":"resources_content","link":"https:\/\/wordpress.keylink.org\/?resources_content=flapjack-blog","title":{"rendered":"Flapjack blog"},"content":{"rendered":"\t\t
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Sweet, Sticky and Nostalgic: Flapjacks, the British Traybake Winning Over a New Generation <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Flapjacks are the perfect comforting sweet treat to pair with a hot beverage on a cold winter\u2019s day. Rich and buttery, sticky and sweet, they\u2019re a British classic that is just as delicious whether it\u2019s drizzled with chocolate or studded with fruit.\u00a0<\/strong><\/p>

Easy to make and endlessly versatile, flapjacks are ready for their comeback thanks to the huge popularity of traditional, nostalgic bakes. Find out how you can turn four simple ingredients into a bestselling bake, and more profits for your bakery business.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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by Lyndsey Hall<\/p>

14 November 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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What is a Flapjack? <\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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If you\u2019re reading this from across the pond in the US, you\u2019d be forgiven for thinking we\u2019re talking about pancakes. But here in the UK, a flapjack is a chewy, sweet bar made from rolled oats, butter, golden syrup, and brown sugar.\u00a0<\/span>\u00a0<\/span><\/p>

It\u2019s a versatile, satisfying, and delicious treat that can be customised in a range of ways. You can add in any inclusions you like, from <\/span>chocolate chips<\/span><\/a> and <\/span>fudge pieces<\/span><\/a> to <\/span>blueberries<\/span><\/a> and <\/span>freeze dried apple<\/span><\/a>. Swirl in any <\/span>spread<\/span><\/a> or jam, flavour with <\/span>spices<\/span><\/a>, and even drizzle or top with a layer of <\/span>chocolate<\/span><\/a>!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The History of the Humble Flapjack <\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Flapjacks have been around for hundreds of years. They were first mentioned in Pericles, Prince of Tyre by Shakespeare, in the early 17th century. The word is thought to be a portmanteau of two old English words:<\/span>\u00a0<\/span><\/p>