{"id":30604,"date":"2026-03-19T16:23:31","date_gmt":"2026-03-19T16:23:31","guid":{"rendered":"https:\/\/wordpress.keylink.org\/?post_type=resources_content&p=30604"},"modified":"2026-03-25T15:47:58","modified_gmt":"2026-03-25T15:47:58","slug":"fika-time","status":"publish","type":"resources_content","link":"https:\/\/wordpress.keylink.org\/?resources_content=fika-time","title":{"rendered":"Fika Time"},"content":{"rendered":"\t\t
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The Fika Trend: How Caf\u00e9s and Bakeries Can Boost Profits with Coffee Break Culture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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If you\u00a0haven\u2019t\u00a0come across the Swedish concept of \u2018fika\u2019,\u00a0then you\u00a0soon will, as\u00a0it\u2019s\u00a0a growing trend across the UK. Another Nordic import, like the \u2018hygge\u2019 trend that swept the nation\u00a0in 2016, \u2018fika\u2019\u00a0is a\u00a0way of embracing a slower pace of life,\u00a0enjoying a\u00a0daily\u00a0coffee and\u00a0pastry with friends or colleagues.\u00a0<\/strong><\/p>

Keep reading to discover how you can\u00a0bring a little Nordic culture\u00a0into your business and give your customers the gift of \u2018fika time\u2019 with delicious\u00a0viennoiserie.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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by Lyndsey Hall<\/p>

20 March 2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tShop all Fika Time products<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What is Fika Time?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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According to\u00a0<\/span>Visit Sweden<\/span><\/a>, fika is named after the\u00a0Swedish slang for coffee,\u00a0being an anagram of\u00a0\u2018kaffi\u2019,\u00a0the old spelling of coffee\u00a0in Swedish.\u00a0<\/span>\u00a0<\/span><\/p>

In Sweden, the fika experience involves taking a break from work mid-morning\u00a0or\u00a0mid-afternoon\u00a0(or both), for\u00a0anything from ten minutes to half an hour or more. It usually involves\u00a0freshly brewed coffee, a sweet treat, and a few\u00a0minutes of\u00a0chatting with colleagues.\u00a0<\/span>\u00a0<\/span><\/p>

Fika culture is more about the deliberate pause, the company you choose and the conversation than the coffee and cake \u2013 but these are still essential to the experience! There are even\u00a0certain baked goods that are common to fika, such as cinnamon buns, Princess cake (Sweden\u2019s national cake, like a Victoria sponge encased in green marzipan), or seven types of cookies \u2013 a tradition that dates back to the 19<\/span>th<\/span>\u00a0century, when\u00a0seven was considered the ideal number to serve at a social gathering.<\/span>\u00a0<\/span><\/p>

Nowadays, the patisserie culture in Sweden is booming, in no small part thanks to the ingrained tradition of fika.<\/span>\u00a0<\/span><\/p>

With\u00a0the\u00a0highly\u00a0publicised\u00a0rise in\u00a0feelings of loneliness and isolation affecting people of all\u00a0walks of life,\u00a0there\u2019s\u00a0never been a better time to introduce \u2018fika time\u2019 in your bakery,\u00a0caf\u00e9\u00a0or coffee shop.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Valrhona Viennoisery: Fika Like the French<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Croissants and pains au chocolat are staples of every bakery in the UK, but Valrhona\u2019s new Viennoisery range is here to elevate your classic pastries to something extra special. If you\u2019re a fan of their original\u00a0<\/span>Valrhona Dark Chocolate Batons<\/span><\/a>\u00a0then\u00a0you\u2019ll\u00a0love these two new additions to their\u00a0collection of chocolate sticks.<\/span>\u00a0<\/span><\/p>

If\u00a0you want to create an indulgent chocolate and hazelnut\u00a0flavoured\u00a0pastry, then you\u00a0definitely need\u00a0to try\u00a0<\/span>Valrhona Gianduja Style Croissant Stick.<\/span><\/a>\u00a0These milk chocolate batons\u00a0contain\u00a025% hazelnuts and give your\u00a0viennoiserie\u00a0and patisserie the\u00a0flavour\u00a0of a rich gianduja\u00a0with every bite.\u00a0<\/span>\u00a0<\/span><\/p>

Bring your pastries bang up to date with innovative fruit couverture that\u00a0tastes like raspberry jam. The new\u00a0<\/span>Valrhona Raspberry Inspiration Croissant Stick<\/span><\/a>\u00a0is perfectly designed to melt into your laminated pastry and create a pop of vibrant\u00a0red-pink\u00a0colour\u00a0and a mouthwatering\u00a0raspberry\u00a0flavour.\u00a0<\/span>\u00a0<\/span><\/p>

Paired with a cup of rich, earthy coffee\u00a0(French press\u00a0cafeti\u00e8re\u00a0optional),\u00a0these decadent\u00a0filled pastries are bound to capture your customers\u2019 attention, while commanding a higher price point.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tShop Valrhona Viennoisery<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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<\/th>\n Cost per stick (recommended to use 2 per pastry)<\/th>\n Price suggested per pastry<\/th>\n Uplift on a plain croissant<\/th>\n <\/tr>\n <\/thead>\n
Plain Croissant<\/strong><\/td>\n –<\/td>\n \u00a32.50<\/td>\n –<\/td>\n <\/tr>\n
Dark Chocolate Batons 5.3g (approx. 300 pieces per box)<\/strong><\/td>\n \u00a30.08<\/td>\n \u00a33.50<\/td>\n 40%<\/td>\n <\/tr>\n
Gianduja Style Croissant Sticks 7g (approx. 228 pieces per box)<\/strong><\/td>\n \u00a30.22<\/td>\n \u00a34<\/td>\n 60%<\/td>\n <\/tr>\n
Raspberry Inspiration Croissant Stick 7g (approx. 228 pieces per box)<\/strong><\/td>\n \u00a30.26<\/td>\n \u00a34<\/td>\n 60%<\/td>\n <\/tr>\n <\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Introducing Villars Swiss Chocolate Sticks <\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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If\u00a0you\u2019re\u00a0looking for exceptional chocolate sticks for your premium pastry range, then\u00a0you\u2019ll\u00a0be delighted to discover\u00a0Villars.\u00a0This\u00a0Swiss chocolate brand has been producing\u00a0fine quality\u00a0chocolate\u00a0in Fribourg\u00a0since\u00a01901, using authentic Swiss Alpine milk and traditional manufacturing methods.\u00a0<\/span>\u00a0<\/span><\/p>

Thicker and more indulgent than your average croissant stick, Villars\u2019 batons come in four unique\u00a0flavours\u00a0and allow you to create an elevated\u00a0range of\u00a0viennoiserie\u00a0that\u00a0your customers\u00a0won\u2019t\u00a0be able to resist, from single\u00a0flavour\u00a0croissants to trio pains au chocolate.<\/span>\u00a0<\/span><\/p>

Whip up a white chocolate pain au chocolate \u2013 simple but incredibly moreish \u2013 with\u00a0<\/span>Villars White Chocolate Croissant Sticks.<\/span><\/a>\u00a0<\/span><\/p>

Try\u00a0the\u00a0<\/span>Villars Milk Chocolate\u00a0Croissant\u00a0Sticks Filled with Hazlenut Praline<\/span><\/a>\u00a0for a creamy, nutty\u00a0hit of chocolate in your pastry. Or, for a bolder\u00a0flavour\u00a0that will\u00a0perfectly complement a hot beverage,\u00a0choose\u00a0<\/span>Villars Dark Chocolate Croissant Sticks Filled with Coffee<\/span><\/a>.<\/span>\u00a0<\/span><\/p>

For a uniquely modern\u00a0option, fill your croissants\u00a0with\u00a0<\/span>Villars Blond Chocolate Croissant Sticks,<\/span><\/a>\u00a0giving your pastries the taste of\u00a0caramelised\u00a0white chocolate.\u00a0<\/span>\u00a0<\/span><\/p>

And for a truly premium pastry, create a croissant\u00a0or pain au\u00a0chocolat\u00a0with\u00a0any\u00a0combination of these, from duos to an incredibly decadent trio.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tShop Villars Croissant Sticks<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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<\/th>\n Cost per stick (recommended to use 2 per pastry)<\/th>\n Price suggested per pastry<\/th>\n Uplift on a plain croissant<\/th>\n <\/tr>\n <\/thead>\n
Plain Croissant<\/strong><\/td>\n –<\/td>\n \u00a32.50<\/td>\n –<\/td>\n <\/tr>\n
White Chocolate Sticks 11g (approx. 234 per box)<\/strong><\/td>\n \u00a30.28<\/td>\n \u00a34.50<\/td>\n 80%<\/td>\n <\/tr>\n
Dark Filled with Coffee 10.5g (approx. 234 per box)<\/strong><\/td>\n \u00a30.29<\/td>\n \u00a34.50<\/td>\n 80%<\/td>\n <\/tr>\n
Milk Filled with Hazelnut Praline 11g (approx. 234 per box)<\/strong><\/td>\n \u00a30.31<\/td>\n \u00a34.50<\/td>\n 80%<\/td>\n <\/tr>\n
Blond Chocolate Sticks 10.5g (approx. 234 per box)<\/strong><\/td>\n \u00a30.32<\/td>\n \u00a34.50<\/td>\n 80%<\/td>\n <\/tr>\n <\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Fika Time for Chocolatiers<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Looking for a delicious way to introduce the fika trend in your chocolate shop? Our brand new\u00a0<\/span>Croissant Chocolate Mould<\/span><\/a>\u00a0is the perfect way to bring a little\u00a0viennoiserie\u00a0into your business, without having to learn\u00a0how\u00a0to laminate pastry.\u00a0<\/span>\u00a0<\/span><\/p>

Shell with\u00a0<\/span>Valrhona Dulcey Blond Chocolate<\/span><\/a>\u00a0and fill with a sumptuous almond\u00a0flavoured\u00a0ganache for that classic almond croissant\u00a0style. Pair your croissant bonbons with\u00a0<\/span>Dark Chocolate Hollow Cream Cups<\/span><\/a>\u00a0filled with a white chocolate and coffee\u00a0flavoured\u00a0ganache, topped with a sprinkle of\u00a0<\/span>Botanical D\u00e9cor Cacao cocoa powder<\/span><\/a>\u00a0for a cappuccino effect.\u00a0<\/span>\u00a0<\/span><\/p>

Embrace fika like a true Swede with our\u00a0<\/span>selection<\/span>\u00a0of quality chocolate sticks for croissants<\/span>\u00a0from Valrhona and Villars. We\u00a0<\/span>can\u2019t<\/span>\u00a0wait to see what you create with these versatile batons, so\u00a0<\/span>there\u2019s<\/span>\u00a0only one thing left to say.\u00a0<\/span>Fancy taking a fika break?<\/span><\/span>\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet the Croissant & Coffee Cup Bonbon Recipe<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Lyndsey is a marketing executive, writer and lover of books and chocolate from Sheffield.<\/span><\/em><\/p>

Her favourite bake is a gooey<\/strong> chocolate brownie<\/strong>.<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The Fika Trend: How Caf\u00e9s and Bakeries Can Boost Profits with Coffee Break Culture If you\u00a0haven\u2019t\u00a0come across the Swedish concept of \u2018fika\u2019,\u00a0then you\u00a0soon will, as\u00a0it\u2019s\u00a0a growing trend across the UK. Another Nordic import, like the \u2018hygge\u2019 trend that swept the nation\u00a0in 2016, \u2018fika\u2019\u00a0is a\u00a0way of embracing a slower pace of life,\u00a0enjoying a\u00a0daily\u00a0coffee and\u00a0pastry with friends […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"class_list":["post-30604","resources_content","type-resources_content","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wordpress.keylink.org\/index.php?rest_route=\/wp\/v2\/resources_content\/30604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.keylink.org\/index.php?rest_route=\/wp\/v2\/resources_content"}],"about":[{"href":"https:\/\/wordpress.keylink.org\/index.php?rest_route=\/wp\/v2\/types\/resources_content"}],"version-history":[{"count":54,"href":"https:\/\/wordpress.keylink.org\/index.php?rest_route=\/wp\/v2\/resources_content\/30604\/revisions"}],"predecessor-version":[{"id":30963,"href":"https:\/\/wordpress.keylink.org\/index.php?rest_route=\/wp\/v2\/resources_content\/30604\/revisions\/30963"}],"wp:attachment":[{"href":"https:\/\/wordpress.keylink.org\/index.php?rest_route=%2F&parent=30604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}