{"id":726,"date":"2023-05-18T13:51:00","date_gmt":"2023-05-18T13:51:00","guid":{"rendered":"https:\/\/wpdev.bigredstar.uk\/?post_type=resources_content&p=726"},"modified":"2026-01-06T15:28:15","modified_gmt":"2026-01-06T15:28:15","slug":"point-of-sale-blog","status":"publish","type":"resources_content","link":"https:\/\/wordpress.keylink.org\/?resources_content=point-of-sale-blog","title":{"rendered":"Point of Sale Blog"},"content":{"rendered":"\t\t
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Point of Sale Items - Making the Most of the Chocolate Shop Experience<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Whether you\u2019re the bi<\/em>ggest chocolatier on the high street, the smallest stall in the market, or a chocolatier running an online store, point of sale items are a must-have in your eclectic selection of chocolate confectionery!<\/i><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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by Michael Rodber<\/p>

19 May 2023<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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What's the Point (Of Sale)?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Point of Sale, or POS items, have been in the toolbox of chocolatiers (and other business owners) for decades, and can not only boost your sales, but make the artisan chocolate experience for your customer all the more memorable.<\/span><\/p>

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Let us set the scene; you open the door to your favourite chocolate shop. With it, you\u2019re hit with the sweet yet rich notes of chocolate, vanilla, and spices as you enter, accompanied by the delicate ring of a bell, teetering at the top of the door frame, coming to life in fanfare for the shop\u2019s newest customer. It\u2019s magical. You feel like, well, a kid in a sweet shop as you peruse the bars, the bonbons, and the baked goods in hopes of finding that perfect gift for someone you love. You find it, and as you approach the counter you see a small bag of chocolate shards. \u201cGo on then, a little treat for me\u201d, you think. And there it is. That\u2019s the power of the point-of-sale chocolate; affordable, accessible, and memorable – the cherry on top of your chocolate experience. The same can still be said if you\u2019re an online retailer; a final \u201cadded to basket\u201d for an extra surprise on the way.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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One for Me, One for You<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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An extra take-home treat isn\u2019t the only reason why POS items are so important either; in the current cost-of-living crisis, it\u2019s those little indulgences that keep people\u2019s spirits up from day-to-day, and for a chocolate lover, being able to continue to support independent chocolate businesses and all the while treat themselves when times are tough can be crucial to morale.<\/span><\/p>

In the chocolate world, we\u2019re obsessed with ganaches galore, bon-bons, pralines, and more – but that doesn\u2019t mean that all chocolate-lovers are. For many, it may very well be their first time inside a chocolate shop and their first time venturing away from supermarket shelf chocolate. For them, point of sale items are familiar, and a great way to dip their toes into the pool of artisan chocolate without breaking the bank, or being put off by a chocolate not suited to their palate.<\/span><\/p>

I<\/span>f upselling is your game, then POS items are the perfect way of bumping the customer\u2019s basket just a little bit to help keep chocolate in your melters. You can float the idea during conversation with the customers, many of which would be more than inclined to add a little extra to their chocolate selection!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Or perhaps you\u2019re all about combatting excess chocolate, minimum wastage, and getting the maximum mileage out of every button. If that\u2019s you, POS items such as shards and lollipops are the perfect way to utilise excess chocolate, and can be made in a matter of minutes after your main batch of chocolate has been made. If you\u2019re looking to do even less work, then simply bagging up buttons in your signature packaging is enough to turn heads, and is particularly useful as a way of shifting short-dated stock!<\/span><\/p>

Public holidays are the busiest times of the year for a chocolatier as we\u2019re sure you\u2019re all too familiar with, and POS items can help you optimise your sales over festive period. When it \u2018tis the season of gift giving, small bags of foiled hearts, dipped honeycomb or Callebaut Sensations make the perfect stocking filler or extra Easter gift.<\/span><\/p>

The world truly is your oyster when it comes to point of sale items, but if you\u2019re looking for some inspiration, below are a few ideas with varying levels of time and effort – simply bag or box up your chocolate, add your branding, then finish with a bow or a ribbon, et voila!\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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POS Items with Zero Prep time:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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